1) The evidence challenge
You need to meet the judging criteria, but the tricky part is being “well evidenced”. You need to quantify every single assertion you make with suitable data.
Find an hour today to map out what you will say where, and the data you will need to back up your key points. I can guarantee that you will find a substantial list of missing data points and testimonials that will require a fair amount of digging.
2) The all-important wow factor
You can get high marks with a well-evidenced response, but to win you need a “wow” response.
Sometimes stories are so strong that this “wow factor” is almost handed to you on a plate. More often, we find that a story’s possible “wow” is diluted by ordinary “good practice” and may be far from glaringly obvious, especially in larger organisations with an abundance of possible stories.
There is not a one-size-fits-all approach here sadly, because by definition each “wow” has to be unique. Your job is to “find the wow” and focus your precious word count on emphasising this.
3) Tell a story
One final piece of advice to conclude with – tell a story: yes, of course meet the strict judging criteria and do answer all the questions, but ensure that in doing so, you tell a story packed with drama and build to a crescendo.
I know, doing all this within the word limit may be hard, but the winning entry will do so – just make sure that this is you.
Written by Chris Robinson, Managing Director of Boost Marketing. Please contact Boost at any time for a free informal chat about awards, or to sign up to free monthly email award alerts – you can even build your own bespoke awards list using their free Awards Planner tool.
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